Summary - This artifact is all about the marketplace, and you may use it to promote your product on a global scale. In the case study, it is shown why Chateau Camargue launched his product in India and what difficulties he had to face. The different barriers like additional expenses like warehouse cost, distribution cost, language difference, government policies, to start a new business requirement of license, etcetera. As the consumption of wine in India was growing rapidly, it can be an opportunity and long term investment for Chateau Camargue.
Skills - This case study teaches me about the strategy to grow our business. We should know the value and right place for our product to grow. If we want to grow our business in foreign country then we should know their language and culture so that we can be familiar with the people of that country and can sell our product with full confidence. We should have a person or agent in that country who helps us to join new customers and we should also have some information about the market that how it works.
Knowledge - From this case study, we learn about the barriers which take place while entering a new marketplace in a new country and how we can deal with them. Each country has its own culture for its market and If we want to launch a product in foreign market then we should have some knowledge about its culture. It should be already planned that it is a long term investment or short term investment.
Behavioral Changes - After learning about difficulties and how to determine the best entry strategy for our product, we have gained the skills and information that have given a positive attitude and a desire to learn more about other markets. We will learn different languages and cultures of other countries.
Future - This skill has a beneficial influence on us, which we will utilize in our professional career; learning about market strategy will help us to grow a company's sales. We have a confidence to launch a product in an international market or develop a plan for a company.
